Privacy Policy

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is veranostar.com; E-mail: info@verano.com – The controller of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognize an encrypted connection by the string « https:// » and the lock icon in your browser line.

2) Data collection when you visit our website

If you use our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called « server log files »). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

– WordPress

For the hosting of our website and the presentation of the page content, we use the system of the following provider: WordPress 

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. In some cases, these cookies are automatically deleted after closing the browser (so-called « session cookies »), in some cases, these cookies remain on your device for a longer period of time and enable you to save page settings (so-called « persistent cookies »). In the latter case, you can find the storage period in the cookie settings overview of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact us

When contacting us (e.g. via contact form or e-mail), personal data will be processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you have chosen will be stored and published on this website. Furthermore, your IP address will be stored for security reasons in order to enable an assignment to the author in the event of illegal comments. Your e-mail address will be stored for contacting you in case a third party should object to your published content as illegal.

7) Use of customer data for direct marketing

7.1 – Klaviyo

Our e-mail newsletters are sent via this provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that it can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other databases.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits them from being passed on to third parties.

For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

7.2 In the event that you cancel your purchase with us before completing your order, you have the option of being reminded once by e-mail of the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you will only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) (a) GDPR for the sending of a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service will be used for a strictly specific purpose. You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the responsible person mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details (name, address, e-mail address) provided by you when placing your order in order to inform you personally by appropriate communication channel (e.g. by post or e-mail) about upcoming updates within the legally stipulated period within the framework of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. inform. Your contact details will be used strictly for the purpose of informing you of updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

In order to process your order, we also work together with the following service provider(s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 In order to fulfil our contractual obligations towards our customers, we work together with external shipping partners. We will pass on your name as well as your delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering goods Art. 6 (1) (b) GDPR to a shipping partner selected by us.

8.4 Use of Payment Service Providers (Payment Services)

– Amazon Pay
If you select the « Amazon Pay » payment method, payment processing is carried out by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: « Amazon Payments »), to whom we pass on the information provided during the order process along with the information about your order in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. If cookies, i.e. small text files that are stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR. This consent can be revoked at any time via the « Cookie Consent Tool » implemented on the Website. For more information about Amazon Payments’ privacy policy, please visit the following web address: https://pay.amazon.de/help/82974
– Apple Pay
If you choose the « Apple Pay » payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the « Apple Pay » function of your iOS, watchOS or macOS device by charging a payment card stored with « Apple Pay ». Apple Pay uses security features built into your device’s hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously defined by you and verify it using the « Face ID » or « Touch ID » function of your device.
For the purpose of payment processing, the information you provide during the order process, along with information about your order, will be shared with Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the execution of the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm payment success.
If personal data is processed in the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. The anonymization completely excludes a personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorization device communicate through an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone’s settings. Go to « Wallet & Apple Pay » and uncheck « Allow Payments on Mac ».
For more information on Apple Pay privacy, please visit the following web address: https://support.apple.com/de-de/HT203027
– EPS transfer
If you select the payment method « EPS transfer », the payment will be processed by the payment service provider PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria, to whom we will pass on the information provided during the order process as well as the information about your order in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of processing payments with the above-mentioned payment service provider and only to the extent necessary for this purpose. You can find further information about the relevant data protection regulations of PSA Payment Services Austria GmbH at the following internet address: https://eservice.psa.at/de/datenschutzerklaerung.html
– Google Pay
If you choose the payment method « Google Pay » from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (« Google »), the payment will be processed via the « Google Pay » application of your mobile device operated with at least Android 4.4 (« KitKat ») and equipped with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). In order to approve a payment via Google Pay in the amount of more than €25, it is necessary to unlock your mobile device beforehand using the verification measure set up in each case (such as facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, your information provided during the order process will be shared with Google, along with information about your order. Google then transmits your payment information stored in Google Pay to the source website in the form of a one-time transaction number, which is used to verify that a payment has been made. This transaction number does not contain any information about the real payment data of your payment methods stored with Google Pay, but is created and transmitted as a unique numeric token. For all transactions via Google Pay, Google only acts as an intermediary for the processing of the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment deposited with Google Pay.
If personal data is processed in the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a merchant-provided description of the goods or services purchased, photographs you included with the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when using other Google services.
Google Pay’s terms of service can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
You can find more information about data protection at Google Pay at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
– Klarna
When selecting a Klarna payment service, payment processing is carried out by Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Schweden (nachfolgend „Klarna“). Um die Abwicklung der Zahlung zu ermöglichen, werden Ihre persönlichen Daten (Vor- und Nachname, Straße, Hausnummer, Postleitzahl, Ort, Geschlecht, E-Mail-Adresse, Telefonnummer und IP-Adresse, ggf. zusätzlich das Geburtsdatum und Ihre Bankverbindung) sowie Daten, welche im Zusammenhang mit der Bestellung stehen (z. B. Rechnungsbetrag, Artikel, Lieferart) zum Zweck der Identitäts- und Bonitätsprüfung an Klarna weitergegeben, sofern Sie hierin gemäß Art. 6 Abs. 1 lit. a DSGVO im Rahmen des Bestellprozesses ausdrücklich eingewilligt haben. An welche Auskunfteien Ihre Daten hierbei weitergeleitet werden können, können Sie hier einsehen:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
Die Bonitätsauskunft kann Wahrscheinlichkeitswerte enthalten (sog. Score-Werte). Soweit Score-Werte in das Ergebnis der Bonitätsauskunft einfließen, haben sie ihre Grundlage in einem wissenschaftlich anerkannten mathematisch-statistischen Verfahren. In die Berechnung der Score-Werte fließen unter anderem, aber nicht ausschließlich, Anschriftendaten ein. Die erhaltenen Informationen über die statistische Wahrscheinlichkeit eines Zahlungsausfalls verwendet Klarna für eine abgewogene Entscheidung über die Begründung, Durchführung oder Beendigung des Vertragsverhältnisses.
Sie können Ihre Einwilligung jederzeit durch eine Nachricht an den für die Datenverarbeitung Verantwortlichen oder gegenüber Klarna widerrufen. Jedoch bleibt Klarna ggf. weiterhin berechtigt, Ihre personenbezogenen Daten zu verarbeiten, sofern dies zur vertragsgemäßen Zahlungsabwicklung erforderlich ist.
Ihre Personenangaben werden in Übereinstimmung mit den geltenden Datenschutzbestimmungen und entsprechend den Angaben in Klarnas Datenschutzbestimmungen für Betroffene mit Sitz in Deutschland https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
bzw. für Betroffene mit Sitz in Österreich https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
behandelt.
– Paypal
Bei Zahlung via PayPal, Kreditkarte via PayPal, Lastschrift via PayPal oder – falls angeboten – « Kauf auf Rechnung » oder „Ratenzahlung“ via PayPal geben wir Ihre Zahlungsdaten im Rahmen der Zahlungsabwicklung an die PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (nachfolgend « PayPal »), weiter. Die Weitergabe erfolgt gemäß Art. 6 Abs. 1 lit. b DSGVO und nur insoweit, als dies für die Zahlungsabwicklung erforderlich ist.
PayPal behält sich für die Zahlungsmethoden Kreditkarte via PayPal, Lastschrift via PayPal oder – falls angeboten – « Kauf auf Rechnung » oder „Ratenzahlung“ via PayPal die Durchführung einer Bonitätsauskunft vor. Hierfür werden Ihre Zahlungsdaten gegebenenfalls gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis des berechtigten Interesses von PayPal an der Feststellung Ihrer Zahlungsfähigkeit an Auskunfteien weitergegeben. Das Ergebnis der Bonitätsprüfung in Bezug auf die statistische Zahlungsausfallwahrscheinlichkeit verwendet PayPal zum Zweck der Entscheidung über die Bereitstellung der jeweiligen Zahlungsmethode. Die Bonitätsauskunft kann Wahrscheinlichkeitswerte enthalten (sog. Score-Werte). Soweit Score-Werte in das Ergebnis der Bonitätsauskunft einfließen, haben sie ihre Grundlage in einem wissenschaftlich anerkannten mathematisch-statistischen Verfahren. In die Berechnung der Score-Werte fließen unter anderem, aber nicht ausschließlich, Anschriftendaten ein. Weitere datenschutzrechtliche Informationen, unter anderem zu den verwendeten Auskunfteien, entnehmen Sie bitte der Datenschutzerklärung von PayPal: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
– PayPal Checkout
This website uses PayPal Checkout, a PayPal online payment system that is made up of PayPal’s own payment methods and local third-party payment methods.
If you pay via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – « Pay later » via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as « PayPal »), as part of the payment process. The transfer will take place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – « Pay later » via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
If you select the PayPal payment method « purchase on account », your payment data will first be transmitted to PayPal for the preparation of the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (« Ratepay ») for the execution of the payment. The legal basis in each case is Art. 6 (1) (b) GDPR. In this case, RatePay will carry out an identity and credit check in its own name to determine solvency in accordance with the principle already mentioned above and will pass on your payment data to credit agencies on the basis of the legitimate interest in determining solvency in accordance with Art. 6 (1) (f) GDPR. A list of credit agencies that Ratepay can fall back on can be found here: https://www.ratepay.com/legal-payment-creditagencies/
If you use the payment method of a local third-party provider, your payment data will first be passed on to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the relevant provider in accordance with Art. 6 (1) (b) GDPR:
– Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
– iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
– giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
– bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
– blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
– eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
– MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
– Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further information on data protection, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

– SOFORT
If you select the « SOFORT » payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as « SOFORT »), to whom we will pass on the information you provide during the order process as well as the information about your order in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find more information about SOFORT’s privacy policy at the following internet address: https://www.klarna.com/sofort/datenschutz.
– bancontact
If you choose the « Bancontact » payment method, payment will be processed by Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium, to whom we will share the information you provide during the order process, as well as information about your order (name, address, account number, sort code, credit card number, invoice amount, currency and transaction number). Your data will be passed on exclusively for the purpose of payment processing and only to the extent that it is necessary for this purpose.

9) Online-Marketing

Facebook Pixel für die Erstellung von Custom Audiences mit erweitertem Datenabgleich (mit Cookie-Consent-Tool)
Innerhalb unseres Onlineangebotes wird das sog. « Facebook-Pixel » des sozialen Netzwerkes Facebook im Modus des erweiterten Datenabgleichs eingesetzt, welches von der Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Irland (« Facebook“) betrieben wird.
Auf Basis seiner ausdrücklichen Einwilligung wird, wenn ein Nutzer auf eine bei Facebook ausgespielte, von uns geschaltete Werbeanzeige klickt, der URL unserer verknüpften Seite durch Facebook Pixel ein Zusatz angefügt. Sodann wird dieser URL-Parameter nach Weiterleitung in den Browser des Nutzers per Cookie eingeschrieben, welches unsere verknüpfte Seite selbst setzt. Zusätzlich werden von diesem Cookie spezifische Kundendaten wie beispielsweise die Mailadresse, die wir auf unserer mit der Facebook-Anzeige verknüpften Webseite bei Vorgängen wie Kaufabschlüssen, Kontoanmeldungen oder Registrierungen sammeln, erfasst (erweiterter Datenabgleich). Das Cookie wird von Facebook Pixel sodann ausgelesen und ermöglicht eine Weiterleitung der Daten, inklusive der spezifischen Kundendaten, an Facebook.
Mit Hilfe des Facebook-Pixels mit erweitertem Datenabgleich ist es Facebook einerseits möglich, die Besucher unseres Onlineangebotes als Zielgruppe für die Darstellung von Anzeigen (sog. « Facebook-Ads ») genau zu bestimmen. Dementsprechend setzen wir das Facebook-Pixel mit erweitertem Datenabgleich ein, um die durch uns geschalteten Facebook-Ads nur solchen Facebook-Nutzern anzuzeigen, die auch ein Interesse an unserem Onlineangebot gezeigt haben oder die bestimmte Merkmale (z.B. Interessen an bestimmten Themen oder Produkten, die anhand der besuchten Webseiten bestimmt werden) aufweisen, welche wir an Facebook übermitteln (sog. „Custom Audiences“). Mit Hilfe des Facebook-Pixels mit erweiterten Datenabgleich möchten wir ebenfalls sicherstellen, dass unsere Facebook-Ads dem potentiellen Interesse der Nutzer entsprechen und nicht belästigend wirken. So können wir weiter die Wirksamkeit der Facebook-Werbeanzeigen für statistische und Marktforschungszwecke auswerten, indem wir nachvollziehen, ob Nutzer nach dem Klick auf eine Facebook-Werbeanzeige auf unsere Website weitergeleitet wurden (sog. „Conversion“). Gegenüber der Standard-Variante von Facebook Pixel hilft die Funktion des erweiterten Datenabgleichs uns, die Effektivität unserer Werbekampagnen besser zu messen, indem sie mehr zugeordnete Conversions erfasst.
Alle übermittelten Daten werden von Facebook gespeichert und verarbeitet, sodass eine Verbindung zum jeweiligen Nutzerprofil möglich ist und Facebook die Daten für eigene Werbezwecke, entsprechend der Facebook- Datenverwendungsrichtlinie (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and off Facebook.
These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there, which may also be transmitted to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the « Cookie Consent Tool » provided on the website.

10) Web analysis services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (« Google »). Google (Universal) Analytics uses so-called « cookies », which are text files that are stored on your device and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there, which may also be transmitted to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension « _anonymizeIp() », which ensures anonymization of the IP address by shortening and excludes direct personal reference. As a result of the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server LLC.in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors via a special function, the so-called « demographic characteristics », on the basis of an evaluation of interest-based advertising and with the use of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures in a way that is optimized for the target group. However, data sets collected via the « demographic characteristics » cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for the retrieval of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please disable this service in the « Cookie Consent Tool » provided on the website.
On this website, the « Google Signals » service can also be used as an extension of Google Analytics. With Google Signals, cross-device reports can be created by Google (so-called « Cross Device Tracking »). If you have activated the « personalized ads » in your settings in your Google account and you have linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices in accordance with Art. 6 para. 1 lit. a GDPR (see above) and create database models based on this. It takes into account the logins and device types of all site visitors who were signed in to a Google Account and converted. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. If Google Signals is used, we do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You can turn off Personalized Ads in your Google Account settings to turn off cross-device analytics. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information can be found here: https://support.google.com/analytics/answer/7532985?hl=de
As an extension of Google Analytics, the « UserIDs » function can also be used on this website. By assigning individual user IDs, we can have cross-device reports created by Google (so-called « Cross Device Tracking »). This means that if you give your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, your usage behaviour can also be analysed across devices if you have set up a personal account by registering on this website and are logged in to your personal account on different devices with your relevant login data. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.
We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google invokes so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
You can find more information about Google (Universal) Analytics here: https://policies.google.com/privacy?hl=de&gl=de

11) Retargeting/ Remarketing/ Referral advertising

TikTok Pixel
This website uses the « TikTok Pixel », a tracking technology of the social network « TikTok » of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (« TikTok »).
With the help of cookies (small text files that are stored on the end device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable interest-based and personalized product recommendations to be displayed on TikTok. The subject of the information collected and processed pseudonymously in this way is basically the device ID, the device type, time stamp, the operating system used and the IP address. The information can be assigned to the user with the help of other information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network « TikTok ». TikTok may also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network « TikTok », and thus create pseudonymized user profiles. In no event can the information collected be used to personally identify visitors to this website.
The TikTok Pixel also allows us to track the effectiveness of ads on TikTok. If the user is redirected from an ad on TikTok to pages of this website and the cookies have not yet expired, the pixel records certain user actions that we have predefined and can track them (e.g. completed transactions, leads, search queries on the website, visits to product pages). When such an action is performed, your browser sends an HTTP request from the cookie to TikTok’s server via the TikTok Pixel, which transmits certain information about the action. Through this transmission, TikTok can compile statistics about usage behavior on our website after redirecting from a TikTok ad, which serve us to optimize our offer.
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the « Cookie Consent Tool » provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and invokes so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12) Site functionalities

12.1 Facebook plugins with 2-click solution
Our website uses so-called social plugins (« plugins ») of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (« Facebook »).
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page by means of a so-called « 2-click » solution. You can recognize deactivated plugins by the fact that they are grayed out. This integration ensures that when a page of our website that contains such plugins is accessed, no connection to the Facebook servers is established. Only when you activate the plugins and thus give your consent to the data transmission in accordance with Art. 6 (1) (a) GDPR does your browser establish a direct connection to Facebook’s servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. To our knowledge, Facebook receives information about which of our websites you have currently and previously accessed. By integrating the plugins, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted from your browser directly to a server of Meta Platforms Inc. in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transferred to Facebook.
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options to protect your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

12.2 Instagram plugin as a Shariff solution
Our website uses so-called social plugins (« plugins ») of the online service Instagram, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (« Facebook »).
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when a page of our website that contains such buttons is accessed, no connection to Instagram’s servers is established. If you click on the button, a new browser window will open and call up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data).
For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options to protect your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

13) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called « cookie consent tool » to obtain effective user consent for cookies and cookie-based applications that require consent. The « Cookie Consent Tool » is displayed to users in the form of an interactive user interface when the page is accessed, on which consent for certain cookies and/or cookie-based applications can be given by ticking the box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives corresponding consent by ticking the box. This ensures that such cookies are only placed on the user’s respective end device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.
If, in an individual case, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 (1) (c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following rights of data subjects (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis mentioned for the respective conditions for exercising:

• Right of access pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure in accordance with Art. 17 GDPR;
• Right to restriction of processing in accordance with Art. 18 GDPR;
• Right to information pursuant to Art. 19 GDPR;
• Right to data portability in accordance with Art. 20 GDPR;
• Right to revoke consent given in accordance with Art. 7 (3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

In the case of the processing of personal data on the basis of explicit consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-contractual obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the expiry of the retention periods, provided that they are no longer necessary for the performance of the contract or the initiation of a contract and/or there is no legitimate interest on our part in further storage.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until the data subject exercises his or her right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims.

In the case of the processing of personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this Statement about specific processing situations, stored personal data will also be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.